Roger Black Fitness Partners with Panther Logistics to Support Delivery Offering

Online retailer Roger Black Fitness has recently joined forces with leading two-person delivery specialist Panther Logistics in order to level up their final mile delivery options to its customers.

Roger Black Fitness was founded in 2006 by former British Olympian and 400m silver medallist Roger Black, after retiring from professional sport. Career highlights include becoming the Commonwealth and European 400m Champion in 1986, silver medallist in the 1996 Olympics and being part of the legendary 1991 World Championships’ 4 x 400m relay in Tokyo.

The first Roger Black Fitness website was launched in May 2021, after selling exclusively through Argos for 14 years. Focusing on a capsule range of home fitness equipment, to include folding and stationary exercise bikes and treadmills, as well as a rower and cross trainer, the Roger Black Fitness ethos is based on a fundamental desire to help people from 18 to 80 to keep moving and enjoy getting fit – not only for the physical benefits but also for positive mental health and wellbeing.

Roger Black Fitness will be utilising Panther’s room of choice delivery option, where the two-person white glove delivery specialists will also remove all packaging for Roger Black Fitness customers (if they wish) to provide optimum levels of service.

James Langer, Business Development Manager at Panther Logistics commented:

“We are delighted to be partnering with a dynamic and forward-thinking brand that very much shares a similar ethos to ourselves regarding providing optimal customer service throughout all aspects of their business.

“Our extensive experience in the fitness industry places us in excellent stead to provide a professional and seamless delivery service to Roger Black Fitness and become a valuable asset in helping improve their final mile option to their much-valued customers.

“By providing a best-in-class service offering to Roger Black Fitness we hope to become a vital member of their team and help to level up their brand by ensuring that their fitness equipment is treated with the upmost care upon delivery, and that their customer’s delivery experience is seamless and as stress free as possible.”

Roger Black, Owner-Manager and Founder of Roger Black Fitness, also said:

“Over the past couple of years, customer’s demands and expectations have changed significantly – especially with regards to the final mile delivery process. We appreciate this may cost a little more but with heavier goods, it has become the norm.

“Seeking out a leading two-person delivery provider who had extensive expertise in the home fitness equipment space was paramount, as we not only wanted to provide a best-in-class service to our customers, but we also wanted to ensure that our equipment was carefully and professionally handled by an experienced specialist, particularly as some of our customers are older.

“In Panther, we found a two-person delivery provider that not only provided just this, but one that also possessed the experience and knowledge of delivering large goods and had a clear understanding of the customer’s needs. It is a winning combination and we very much look forward to working alongside them over the coming months.”

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